The use of forms is expanding across the internet. What used to be an easy way to collect contact information from a site visitor is now being used to power entire user experiences. Looking for a product but not sure what is best for you? A form can guide you. Need to register for an appointment or submit mandatory industry or government forms? A form can handle that. Looking to make customer support intuitive and organized? Again, a form can make that happen.
Tasks and activities that used to be done by hand (or not at all) are now being managed by forms. The reasons are clear. Forms ensure accuracy, are structured to be repeatable, and make it easy to collate, calculate, and display information. Additionally, with API calls (application program interface, the ways programs can share data via code) forms can tie into almost any other software application a business needs. From CRMs to billing systems and all points in between, forms can be the connective tissue between what is happening on the front-of-site and what needs to happen inside the walls of your business.
Basic Form Integrations
Some of the more basic – and more common – uses of forms still provide businesses with a lot of power. This type of form utilization is great for collecting information from a site visitor. This information can be stored, processed, or evaluated in an organized and repeatable manner, bringing more structure to your business
Contact information forms
Perhaps the most common type of form around the internet, a simple contact form can be very powerful. Giving visitors a way to get in touch with your business right on your website can be the start of a great customer experience. Furthermore, contact forms can be customized to ask for only a small amount of information (name and phone number) or a long list of questions and fields.
Product feedback forms
Using forms to collect feedback is a simple and straightforward way to understand what customers like and dislike about your product or service. Even better, because you are asking the same questions of each customer, you can compare the resulting data and draw conclusions. Conversely, if you are only collecting this feedback through conversations or other non-standard channels, you will find yourself comparing apples to oranges. Forms bring needed structure to product feedback, and keeping the feedback on your own website (instead of sending the user off to Google Forms or forms hosted elsewhere) makes for a much more professional user experience while maintaining your branding.
Routing to the right department forms
Forms make it simple to route customer requests to the right department. True, you can set up a number of different email addresses or phone lines for customers to use. But that means the customer has to find and utilize the right inbox or dial the right number to wind up in the right department. With a form, the customer can choose from a dropdown menu or a radio button, enter their message, and trust that it will find its way to the correct department. Internally, your team won’t be taxed with receiving inquiries that are not their responsibility.
Complex Form Integrations
Forms have always been capable of solving complex problems. At their core, forms are tools for collecting information in a structured manner. When looked at through that lens, it is easier to start conceptualizing all the things forms can do. Here are some recent complex form examples engineered by our team at Bet Hannon Business Websites.
Job applications with complex logic forms
If your career or jobs page is simply giving applicants a place to upload a resume, then it is time to modernize the process. Forms are great for creating an applicant experience that ensures the right candidate is applying for the right job. Furthermore, these forms can collect and collate the information so that you or the hiring manager can review candidates with the most relevant information.
With a form, you can automatically reject candidates that are not qualified and auto-send an email explaining that they are not under consideration. Qualified candidates can be immediately routed to a webpage allowing them to schedule a screening interview. When it comes to job application forms, it isn’t just about collecting information but also setting off a chain of events that place the right candidates in front of you and save you the time of having to deal with the wrong candidates.
Vacation request logic workflows forms
Forms can be an important part of workflows that keep your business operating at an optimal level. For instance, employees might be directed to a “Vacation Request Form” in a private section of the website. They fill out the form, requesting days off work for their vacation. They check a box for their department sending the form to their department supervisor for approval. If approved, the form goes on to HR, who approves the request, and the employee is notified of the approval, with the form automatically entering the planned time off in a special internal calendar. If the supervisor disapproves or denies the request, the form goes back to the employee for potential changes.
Workflows like this with logic can be configured for a variety of business needs where various people need to make inputs or approvals that subsequently get routed to other people. Not just vacation requests, but things like employee onboarding, requesting authorization to add team members, getting approvals for projects – all of these could be created with trackable forms to optimize the process.
Product discovery forms
Oftentimes companies offer more than a handful of products to customers. Imagine an industrial supply company or a computer component supplier. Sometimes customers know exactly what they are looking for when they arrive on the page. However, a form can help expose customers to new products while also ensuring they purchase exactly what they need.
For example, perhaps a customer needs a new trailer. A form can help guide that customer to a selection of trailers that can handle the weight load they need, make sure it attaches properly and safely to their vehicle and fits their budget. While a search function or filters might help the customer to some degree, there is a limit to their utility if the customer is not entirely sure what they want or all the details that need to be considered.
What Form Integrations Would Benefit Your Business?
By now your wheels should be turning on how forms might benefit your business. Easing workloads, making information understandable, thrilling customers and clients….forms can do all of these things in amazing ways.
It can be challenging to recognize the full power of forms without an experienced partner at your side. At Bet Hannon Business Websites, we have helped hundreds of companies leverage Gravity Forms and Ninja Forms to create repeatable, scalable workflows and deliver excellent business outcomes.
Your website’s potential is only limited by your imagination for what is possible. From customer service to sales to hiring to research, forms can be the master key to unlocking your business potential. Contact us to discuss what forms can do for you and how our team can help.
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