Our Focus as a Gravity Forms Agency

Our team at Bet Hannon Business Websites is focused on Gravity Forms for a number of reasons. First that forms of all types can help improve business efficiency and effectiveness in myriad ways. Second, because Gravity Forms is an especially powerful yet intuitive tool for businesses interested in unlocking their full potential.  And third because forms can connect technology to business processes without confusion or friction.  We believe deeply in the power of forms to transform businesses of all sizes.

Like many digital agencies, we do a wide variety of work in addition to working with Gravity Forms. From website builds to maintenance and even web hosting, our agency is committed to providing complete business solutions when it comes to the web. With that in mind, however, we believe that forms can find a place in almost any business. Here’s how.

How Forms Factor Into Our Work

A website might be the start of any good digital strategy, but it is far from the end. For example, eCommerce integrations allow stores to sell goods and services through their websites, collecting payments and managing available inventory. A blog provides the opportunity for the business to tell its story and share useful information and insights to readers.  And forms allow those same businesses to create processes and workflows that previously happened only in spreadsheets or with pen and paper. For some ideas on what forms could help you achieve read our article “Five Uses for Forms You Haven’t Considered”.

Our focus on helping businesses get the most out of their digital investments means that we recommend exploring any opportunities to reduce costs, save time, and increase productivity or revenue. In this regard, forms are a “go-to” solution when organizations or businesses ask us to help them mature or grow.

For example, forms can reduce the amount of paperwork necessary for the intake of a new customer or student.  This reduction saves time and energy for administrative personnel while also reducing the chance of human error.  Forms can also help manage vacation or sick-day requests from employees, making sure approvals are properly recorded and time is tracked in an HR system. In fact, anywhere that a workflow exists in a business it is possible that a form can make that process more efficient.

Why We Love Gravity Forms

When we use Gravity Forms, we are able to create processes, structures, and workflows that turn data and information into a competitive advantage. Gravity Forms is flexible enough to work well in a number of different situations. The software is simple to use and easy to understand for most users yet is customizable enough to be almost unlimited in functionality.

Gravity Forms is also by default one of the most accessible form solutions, and important for meeting web accessibility requirements for a number of our clients.

Gravity Forms works great with other software APIs, making integrating with other tools and systems possible.  Gravity Forms is supported by a robust community and a number of great Add-Ons that streamline what might be a large project with any other form tool.

Software that is easy to use, can be extended functionally, is accessible and is supported by a passionate and skilled community of developers is a great sign.  Just as WordPress possesses these traits and continues to grow, so too does Gravity Forms as part of the WordPress ecosystem.

What Forms Can Do for Your Workflows

Forms are about more than simply collecting contact information or handling support inquiries. Forms can lead to workflows that collect and collate information in ways that are easy to work with. These workflows can reduce administrative tasks that take up lots of time, improve your relationships with customers and clients, and increase revenue through lead generation and sales. For more information on how forms can improve your workflows, check out our article on “The Power of Complex Form Integrations”.

Taking a step back, it is important to recognize that all businesses are a collection of tasks and activities.  From processing payroll to registering customers for an upcoming event to fielding customer inquires and every point in between, each and every part of a business is made of “if this thing happens, then this other thing needs to happen. And if this other thing happens then this should be what comes next instead.”  That is a workflow in a nutshell.  And at heart, forms are tailor-made to bring organization to these activities.

Is there such a thing as a Gravity Forms Agency?

Unlocking the power of forms is part of a greater strategy rooted in helping businesses of all sizes and in a variety of sectors and industries. Technology should not be confusing just because you aren’t a developer or “power user.” From building websites to managing and maintaining them over time, our passion is first and foremost to help bridge the gap between what is possible and what is real without making clients feel left behind or left in the dark.

Whether your business is a tech startup looking to jumpstart growth or a well-established company simply trying to keep pace in a competitive market, our focus on WordPress and Gravity Forms can be the holistic solution you need. To learn more about how our work with Gravity Forms or how we can help with your web initiatives, please contact us.