The use of forms on websites is no longer just about collecting contact information. While in the past a form might only be found tucked away on a general contact page, now smart businesses are leveraging forms in new and interesting ways all across the internet. Organizations recognize that it isn’t enough to simply collect information. Today, it is critical to collect the right information so both visitors and site owners get what they need. Forms have become a critical building block in the entire user experience.
Conditional logic makes it possible to tailor a site visitor’s experience to not just appeal to them, but also to gather more relevant information and data for you. Additionally, forms make many repetitive tasks easier than ever, freeing up resources to focus on other important activities.
When it comes to taking the next step in your digital marketing strategy, you might not have considered how powerful forms can be. While many individuals and organizations think of forms as a simple way to capture the contact information of a visitor, today’s leading marketers are leveraging forms into tools of hypergrowth.
Here are five examples of how powerful forms can be for businesses in a variety of sectors.
Forms for Mandated Documents
Daycare centers across the country have state-mandated intake and registration forms. For years, these forms have been in PDF form, and required either being printed and filled out with a pen or the use of PDF editing software like Adobe Acrobat. Now, online forms allow family members to submit all of the state-required information without ever leaving the website, including options for legally binding signatures. This shift allows daycare staff to focus less on paperwork and more on service. Additionally, customers have a smooth and simple way to register a child for the daycare.
Forms for Qualifying Prospects or Leads
For businesses that use their website for lead generation or sales, forms can help qualify prospects before they speak with you. Conditional logic in tools like Gravity Forms or Ninja Forms can be designed to screen for budget, timeline, and need. Depending on each successive answer, the site visitor can be guided through different questions that not only collect information but also move them closer to a potential purchase.
Forms for Service and Care Appointments
Whether you need an appointment for a car repair or are booking a massage appointment at a spa, forms can be used to make appointment setting easy and accurate. Many service-based businesses offer a wide variety of options to customers. Basic forms have a notes area where a customer can enter what they need after which someone in the business can read the information and enter it into an appointment calendar. Now, forms can provide options for services so that all information is accurately reflected in the appointment system as soon as it is submitted. Forms eliminate confusion around whether a client requested a Swedish Massage or a Hot Stone Massage or needed a brake job rather than an oil change.
Forms for Event Registration
When putting on an event, be it a webinar, conference, or concert, your success is dependent on having attendees. Those attendees are trading their time and often their money with hopes of a great experience. Forms are a great way to gather information and make sure attendees do indeed have that experience.
For example, for a work conference using a form to ask attendees about their interest, current role, and seniority level can help customize a session agenda that fits their interests. For a concert or festival, a form can collect useful information that can be used for planning the next concert or festival. And for a webinar, registration forms can help the presenter know not just how many people they will be presenting to, but also what level of information, interest, and education the attendees already have about the topic in the first place.
Forms for Job Applications
For many businesses, online job applications all look the same. A collection of the standard information like name and email address followed by an uploaded resume in PDF or Word form. That resume has to be downloaded and reviewed manually for many organizations. Forms allow the hiring process to join the modern age, giving applicants a way to enter important information about their expertise and experience. This information is then provided to the hiring organization in a way that is not only easy to review but easy to compare against other applicants. Conditional form logic can also guide interested applicants towards roles that are appropriate for their skill set, Finally, forms give hirers the ability to ask qualifying questions about the applicant early on, ensuring that if an interview is scheduled it is not a waste of anyone’s time.
A New Outlook on Forms
Once you are exposed to some of the many different use cases for forms it becomes easy to understand how powerful forms can be. Creating forms makes your website interactive instead of static. Forms give visitors a better experience and help you gather information necessary to operating or growing your business. Through forms, you can eliminate back-office paperwork, deliver better customer service, and optimize your business in myriad ways.
Our team at Bet Hannon Business Websites is one of the leading web development agencies when it comes to making forms work for you. From integrating a contact form with a CRM to developing conditional logic to guide a visitor to the right product, our experience with forms can help solve the challenges currently causing friction in your organization.
Every time a visitor interacts with your website there is an opportunity to be explored. We can help turn that opportunity into real growth. Contact us to learn more about how forms can be the key to your next business breakthrough.